A new rumor has appeared on the Zune block, and this one has nothing to do with a possible Zune Phone. In fact, the source of this rumor again denied knowing anything about a possible Zune Phone and instead insisted that the Zune team was hard at work collaborating with Nokia. This rumor, however, says nothing of a new hardware device, and instead talks about the Zune Marketplace moving beyond the Zune, which has been speculated before, but only for Windows Mobile devices:
Nokia is currently working with the Zune team on integration of Zune Marketplace content according to a well-placed source within Microsoft. The joint development is directed at content delivery rather than a hardware device according to the source.
Now, obviously Nokia does not support Windows Mobile, but Microsoft's move still makes sense: Nokia dominates the worldwide handset market. It is the only one of the five largest mobile phone manufacturers that does not have a Windows Mobile device, but that does not mean the two companies don't have a long history: Microsoft still offers various of its software and services on Nokia phones. The source also noted that the Nokia deal will not be exclusive, meaning that other mobile manufacturers could also be planning to do the same, at the very least on their Windows Mobile offerings.
The only thing that doesn't add up is that the mobile company has its "Nokia Music Store," and it's not clear what would happen to it if Nokia started to support the Zune Marketplace. Nokia last year also partnered with Universal to offer "Comes With Music," a service that rolls the $5 per month fee into the cost of a device or any accompanying service charges, making it look like a free one-year music subscription. It doesn't make sense for Nokia to offer all of this as well as integration with Zune Marketplace.
Pushing out the Zune Marketplace to Nokia phones would be a direct attack on Apple and iTunes, which can be accessed via both the iPod Touch and the iPhone. Depending on how many Nokia phones end up getting access to the Zune Marketplace and how well the connection is implemented, Apple could have a serious competitor on its hands. In regards to development and production timelines for Nokia-Zune Marketplace integration the source claimed "it's too soon to say." In other words, Apple has little to worry about for now, since it has the advantage of already offering a "music for your mobile" option.
Further readingZune Scene: Nokia Zune Deal in Works