Almost as soon as the App Store launched, 10 million applications were downloaded, but it was unclear how the overall download numbers would break down into sales numbers for individual applications. Fortunately, Apple recently added daily and weekly sales data to iTunes Connect, giving developers an idea of how well their apps are doing. One developer, Eliza Block, was quite surprised by the sales numbers that popped up, and was kind enough to share her revenue numbers with 9to5Mac.
Block is the author of the popular crossword puzzle application 2 Across, which sells for $5.99 on the App Store. Based on her iTunes Connect screenshots, Block has been earning almost $2,000 per day on the application, quite a bit more than she was expecting to make. With the sales volume that 2 Across has been seeing, even a $0.99 application would be bringing in around $300 per day.
Adding to Block’s data, the folks behind Tap Tap Tap released their App Store sales numbers this morning as well. Between the company’s two apps, Where To? for $2.99 and Tipulator for $0.99, 3,546 copies were sold (the majority being copies of Where To?), for a total of $9,896.After Apple took its 30 percent cut, Tap Tap Tap made out with $6,927 over a seven-day period. Tap Tap Tap’s John Casasanta (a name you may recognize from MacHeist) goes on to discuss what has triggered some spikes and the overall marketing strategy in the remainder of the blog post.
Overall, these results are pretty encouraging and these examples should be promising news for iPhone and iPod touch developers. The fact that the App Store hasn’t been open for very long could mean that sales numbers will go down over time, although after seeing these revenue numbers, devs may be more than happy to take a chance, release an application, and hope for some nice additional income.